Materiality 2.0

A brilliant professor of mine once told me, "the message is informed by the medium." So I came up with a couple examples to prove his point.

Here are a few things I found laying around my girlfriend's apartment:

First, are two postcards hanging on the fridge that her roommate brought back from Germany. They say, "Achtung! We are German!"

Next is a girly sample she brought back from a paper convention

And lastly, a couple business cards she brought back from the renegade craft fair

Notice that the design of the medium matches the messages that are being communicated. For instance, these business cards are squeaking in a high pitched voice, "I'm cute, buy me!"

So to test this theory of materiality, I decided to conduct a little experiment. Pay attention to the stark contrast between these two mediums and their respective messages:

Let's see what happens when the roles are reversed...

(Please excuse my awful cursive)

And yes, I also stole that giant sticky note from my gf's place.

Is doesn't take long to realize that once the medium is changed, the validity of the message is seriously jeopardized.